As summer turns toward fall, I usually have a kick of “back to school” energy where I want to launch something new.

This year, that energy isn’t coming the same way. I’m making the choice to not launch anything new this fall.

Instead, I’ll be focusing on the conferences I’m heading to (see below) and making human connections there.

I’ve been doing the streamlining that my Year of Attunement is calling for.

The business I’m running isn’t about helping people do things the simplest, easiest, most convenient way that’s worked well enough up ‘til now.

Keeping the spirit of my Year of Attunement going, I’m refreshing the format of this here newsletter, which you may already have noticed.

You all were very helpful by answering my single-question survey about what you’re curious to see when you open this newsletter. So that’s what I’m doing.

For 2026, I'm pulling a tarot card to guide each of my blog posts. The card I pulled today was the King of Pentacles, which indicates mastery over the earthly, material sphere.
Here are some recent examples of where I do have the material wisdom and competence of the King of Pentacles.

I've picked Attunement as my word of the year for its senses of harmonizing with another's state and put in desirable condition and the post-Industrial-Revolution set a machine in order for work.

As a beloved former colleague and mentor put it in a recent LinkedIn message, I'm "building an 'otherwise' world and collecting compatriots to join."

I'm not expecting the remaining months of 2025 to settle down any more than the year has so far, but I do feel well ballasted to meet what they bring.

This transformative moment of caterpillar goo as I figure out how to make my business be what I want it to be in my life, it's a time to work inwardly, to give new ideas a rich ground for germination. I'm striving quietly, with sunshine soaking into me rather than heat burning me up.

Knight of Swords

decisive, swift action on an idea that has taken over your thoughts; intellectual ambition, strength, and action that can be exciting and also blindly fruitless

2 of Swords

two equal forces competing against each other; a choice is required that is challenging the intellect

Death
accepting the ending of a cycle and the start of something new; uncertainty amidst transition